How old is peter alexander
Peter Alexander (fashion designer)
Australian fashion designer (born )
Peter Alexander | |
|---|---|
| Born | (age&#;59&#;60) South Africa |
| Nationality | Australian |
| Occupation | Fashion designer |
| Years&#;active | s–present |
| Employer | Just Group |
| Known&#;for | Pyjamas, loungewear, giftware |
| Title | Creative director |
Peter Alexander (born ) is an Australian fashion designer known for pyjamas, loungewear and giftware.
Peter alexander sleepwear biography Founder of Peter Alexander Sleepwear, Peter grew the company from a single man operation on a living room table to an internationally recognised sleepwear business and brand name. He worked like this for four years and in the early days was the only person working in the company. When the phone rang, in order to make the business seem bigger, Peter would pretend to be someone else. In desperation, Peter put a mail order advertisement in Cleo magazine. The response was overwhelming and Peter was flooded with orders from one advertisement.Life and career
Peter Alexander was born in in South Africa and then moved to Melbourne, Australia shortly afterwards.[1][2] He has two older sisters. Alexander attended boarding school at Geelong Grammar School for two years before returning home to Kew where he changed schools four times.[3]
He worked from his mother's dining room table during the early days of the Peter Alexander brand.[4] He initially sold directly to department stores.
When a store cancelled an order for 2, pairs of pyjamas in , he took out a mail order advertisement in Cleo magazine. Alexander received 6, orders from that one advertisement alone.[5]
In , Peter Alexander joined Australian retailer Just Group, effectively selling his business although remaining creative director within the structure of the Just Group.[6] After the sale, the brand Peter's PJs increased in popularity and the first stand-alone store was opened in Melbourne Central Melbourne Central Shopping Centre, shortly followed by Chadstone.
Peter alexander sleepwear biography wikipedia This is a story of how the founder of Peter Alexander Sleepwear, Peter, grew the business from a single man operation to the internationally recognised brand name of his dreams. At age 24, Peter decided it was time to be his own boss. When his female friends were unable to find comfortable women's pyjamas that weren't matronly styles, he decided to get into the pyjama game. Working from his Mother's dining room table Peter began making women's pyjamas selling to department stores. When the phone rang, to make the business seem bigger Peter and his Mum would pretend to be someone else!The Just Group has since expanded its stores into every state of Australia.
Alexander also speaks at conferences around Australia and internationally on the topics of entrepreneurship and marketing.[7] He is also a sessional lecturer in fashion marketing at RMIT.[8]
Alexander lives in Melbourne.
He identifies as gay.[10] He is Jewish.[11]